# Crunch Theory

> Crunch Theory makes roasted, never-fried makhana (fox nuts) for people who love to snack but want better everyday choices. Bold flavour, honest labels, made in India.

Key facts:
- Product: roasted makhana (fox nuts / lotus seeds), roasted not fried, gluten-free.
- Market: India. Launching soon on Blinkit, Zepto, Swiggy Instamart, Amazon, BigBasket.
- Status: coming soon — not yet on sale. Prices below are planned launch prices.
- Packs: ₹49 trial (30 g), everyday pouch (75 g), family multipack (6 × 30 g).
- Positioning: a satisfying, better-for-you everyday snack — not a diet or weight-loss product.

## Flavours
- [Himalayan Pink Salt & Pepper](https://www.crunchtheory.store/flavours/himalayan-pink-salt-pepper): The clean classic. Light salt, cracked pepper, serious crunch.
- [Peri Peri Kick](https://www.crunchtheory.store/flavours/peri-peri-kick): Smoky chilli heat that builds — made for sharing (or not).
- [Cheese & Herbs](https://www.crunchtheory.store/flavours/cheese-herbs): Creamy, herby, gone in minutes. A family favourite.
- [Pudina Chatpata](https://www.crunchtheory.store/flavours/pudina-chatpata): Cool mint, tangy chaat masala. Desi and dangerously moreish.

## Pages
- [Our story](https://www.crunchtheory.store/our-story): Why the brand exists and how makhana is made.
- [FAQ](https://www.crunchtheory.store/faq): Nutrition, ingredients, allergens, pricing and buying.
- [Contact](https://www.crunchtheory.store/contact): Customer support, taste tests, retail enquiries.

## Optional
- [Full details](https://www.crunchtheory.store/llms-full.txt): Every flavour's ingredients, nutrition and all FAQs.