The range
Crunch Theory makes better-for-you Indian snacks: roasted makhana, roasted chana, masala vegetable chips and baked ragi chips. Each one is roasted, baked or vacuum-cooked, and every pack starts at ₹49.
01 · Roasted, never fried
Popped fox nuts slow-roasted in a little rice bran oil, then seasoned in four bold flavours. Light, crisp and naturally gluten-free.
- Roasted, never fried
- Gluten-free
- 4 flavours
- Flavours
- Pink Salt & Pepper · Peri Peri · Cheese & Herbs · Pudina
- From
- ₹49
02 · Slow-roasted
Whole chickpeas slow-roasted until they crack, then tossed in bold Indian spice. Chickpeas are naturally rich in plant protein and fibre, which makes this a snack that actually fills you up.
- Slow-roasted
- No palm oil
- Plant protein
- Flavours
- Hing-Jeera · Tandoori BBQ
- From
- ₹49
03 · Vacuum-cooked
Thin slices of sweet potato, beetroot, okra and taro, vacuum-cooked for a light, crisp chip and dusted with masala. Colourful, crunchy and made from real vegetables.
- Vacuum-cooked
- Real vegetables
- No palm oil
- Flavours
- Chatpata Chaat · Smoked Paprika
- From
- ₹49
04 · Baked, not fried
Ridged chips made with ragi (finger millet), baked instead of fried for a hearty, wholesome crunch. An ancient grain in a very modern snack.
- Baked, not fried
- Made with ragi
- No palm oil
- Flavours
- Aged Cheddar & Onion · Zesty Pudina
- From
- ₹49
The range at a glance
| Product | How it’s made | Flavours | From |
|---|---|---|---|
| Roasted Makhana | Roasted, never fried | Pink Salt & Pepper, Peri Peri, Cheese & Herbs, Pudina | ₹49 |
| Roasted Chana | Slow-roasted | Hing-Jeera, Tandoori BBQ | ₹49 |
| Masala Vegetable Chips | Vacuum-cooked | Chatpata Chaat, Smoked Paprika | ₹49 |
| Baked Ragi Chips | Baked, not fried | Aged Cheddar & Onion, Zesty Pudina | ₹49 |
The Crunch Club
One email when we go live — plus member-only trial offers and the occasional snack hack.