Coming soon
Roasted, never friedfrom ₹49
Roasted Makhana
Puffed lotus seeds (fox nuts)
4 flavours: Pink Salt & Pepper, Peri Peri, Cheese & Herbs, Pudina
Outside India
Crunch Theory is launching in India first, so we don’t ship internationally yet. Join the international waitlist and we’ll email you the moment we reach your country.
International waitlist
Tell us where you are.
Every sign-up is a vote for your country. One email when we ship to you, plus the occasional snack news. No spam.
For businesses
Importers, distributors & retailers
Want to stock Crunch Theory outside India? Write to us and choose “International & distribution” as the topic.
Get in touchWhat we make
Four snacks with big crunch and bold Indian spice. Here’s what the names on the packs mean.
- Makhanamuh-KHAA-naa
- Puffed lotus seeds: the seeds of the Euryale fox lotus, popped like popcorn. Light, airy and crunchy, with a gentle nutty taste that takes on any seasoning.
- ChanaCHUH-naa
- Chickpeas (garbanzo beans). Roasted chana is a classic Indian teatime snack: crunchy, savoury and filling.
- RagiRAA-gee
- Finger millet, an ancient whole grain grown across India and East Africa, with an earthy, slightly nutty flavour.
- Masalamuh-SAA-laa
- A blend of ground spices. On a snack, "masala" means it is seasoned with a savoury Indian spice mix.
More words in our full glossary.
Coming soon
Coming soon
Vacuum-cookedfrom ₹49
Masala Vegetable Chips
Spiced mixed-vegetable chips
2 flavours: Chatpata Chaat, Smoked Paprika
Coming soon
Baked, not friedfrom ₹49
Baked Ragi Chips
Baked finger-millet chips
2 flavours: Aged Cheddar & Onion, Zesty Pudina
Good to know
Do you ship outside India?
Not yet. Crunch Theory is launching in India first, on Indian delivery apps and Amazon India. If you live outside India, join the international waitlist on our International page and we will email you when we ship to your country.
What does makhana taste like?
Makhana tastes light and gently nutty, with a crunch somewhere between popcorn and a rice cake. On its own it is mild, so it takes on whatever it is roasted with — from pink salt and pepper to peri peri.
Which country will you launch in after India?
We have not chosen yet, and the international waitlist will decide it: every sign-up tells us where people want Crunch Theory. Importers, distributors and retailers can also reach us through the contact form.
Are your nutrition values in kJ and ounces too?
Yes. Our website lists energy in both kcal and kJ and pack weights in grams and ounces. Packs sold in India follow Indian (FSSAI) labelling; packs for other countries will follow that country’s labelling rules.